After more than two years of the epidemic, global trade has also been in turmoil and has had ups and downs.

Today, let's talk about what the European and American markets are like in the post-epidemic era, and how to grasp the European and American markets.

In 2022, European and American consumers will tend to be more rational in their shopping behavior. The supply chain crisis continues and further eats into the profits of cross-border e-commerce sellers.

Based on the real needs of overseas consumers, the development of high-quality and high-value products will become the key to winning for cross-border e-commerce enterprises in 2022.

Selection trend one: In 2022, self-care (self-care) will become a key concern for overseas consumers. As the new pneumonia epidemic continues, health and personal care products are not just what consumers "want", but "need", and more and more consumers are paying attention to their own health and that of their friends and relatives.

Selection trend two: environmental protection products. In recent years, overseas consumers are paying more and more attention to environmental protection and sustainability. Amazon surveys show that more than half of consumers in the U.S. and Europe say they are willing to spend more to buy more sustainable products; more than 70 percent of consumers say they can't stand brands that ignore the environment.

Selection Trend 3: Outdoor products. The prolonged nature of the new epidemic is increasing consumers' urge to get out of the house. Consumers are interested in outdoor activities while taking into account the need to protect themselves from the epidemic.

Camping products such as tents, camping tables and chairs, sleeping bags, burners and cooking utensils, as well as healthy and environmentally friendly transportation such as bicycles and electric bicycles, are popular among consumers. In addition, the derivatives of outdoor sports are also worthy of attention, such as roof racks, sportswear, and sports shoes, protective helmets, etc.

Selection trend four: Furniture home. Shopify expects consumer demand for upgraded living environments to continue as the trend toward longer-term home living continues.

In 2021, people are already adapting and planning for a long-term home lifestyle. Consumers are eager to have a home environment that truly represents their unique personality, so personalized lighting and stylish, functional, and personalized home and furniture products are becoming the order of the day.

Overseas consumers tend to be more sensible in their online shopping behavior and will gradually increase the importance and requirements of brands. The brand itself will largely influence consumers' willingness to buy online.

While seizing the market trend, cross-border e-commerce enterprises need to accelerate the establishment and improvement of their own brands and through effective marketing channels to form a brand effect, based on overseas markets.